The item you offer on eBay should have a value. To do this, when you describe your item, it is wise that you mention every single feature, function and positive aspect of the product you are selling.  Also, don’t forget to explain what each feature and function is and why it is great!

By creating value you are justifying the cost, and thus telling the customer exactly what they are paying for.  And by explaining every feature and function of your product, you are giving reasons for the visitors/viewers to buy your product.

Why should someone buy a product from you, when they can buy it somewhere else? Because you are convincing them by giving them reasons to buy- that is by creating value, through your thorough clarification on the features, functions and benefits of the product that you offer.

Remember, more often than not when a person clicks on your listing they already have the desire to purchase the product that you are selling.  They want what you’re selling- otherwise they would not have searched for it.  So, when viewers click on your listing, they have the desire to purchase what you are selling and you will have their undivided attention.  They are ready to buy and they are now on the edge of taking the next most important action: to buy from you… all you have to do is to convince them that they are making the right decision!

In many examples, sellers assume that everyone who visits their listings already knows everything there is to know about the product, so they write a brief description with no explanations of what all those features and functions actually mean. What they don’t realize is that they are losing a lot of money in the form of bids.  Most of the visitors actually want more details, and some get confused after reading the descriptions (in cases where the features of the products have difficult, technical names for instance). The confusion leads to doubts, and doubts lead to feeling of discomfort.

Even though other sellers might be selling the same thing, their description is much more detailed and informative.  The description also gives reasons for buying the product, and build up its value.  So who do you think would get more bids, the seller with the brief description or the seller with the detailed listing?

The answer is obvious, the seller with the detailed description seen more valuable and has the upper hand.  Product listed with all those great features and functions explained are viewed as more valuable in the eyes of the visitors.  It will also be associated with the feeling of desire and comfort, while the product with the brief description might bring feelings of confusion, frustration and doubts.